El Puente Buyer, Biansa Home Fair Trade, has provided basic needs assistance to 35 out of its partners during the COVID-19 pandemic. This action demonstrates how fair trade can have a positive social impact in a crisis situation, ensuring producers receive fair wages, work in safe conditions, and promote sustainable farming practices.
Fair trade is an ethical trade approach that focuses on social justice, the environment, and human involvement in production and trade processes. Key principles of fair trade include justice in trade, environmental sustainability, empowerment and community development, engagement and participation, economic empowerment, inter-human solidarity, and transparency and ethics. By prioritizing the well-being of its business partners, El Puente Buyer Biansa Home Fair Trade demonstrates its commitment to social responsibility and the potential of fair trade to foster resilience and recovery in times of crisis.
This approach strengthens bonds between the company and its partners, inspiring other businesses to adopt similar practices and contribute to a more sustainable and equitable future. By actively supporting the livelihoods of its business partners, El Puente Buyer Biansa Home Fair Trade ensures stable income and family support, improving their overall quality of life, and promoting economic growth and social well-being on a larger scale.